The Swiss maestro features in seven of the 20 most-shared tennis advertisements drawn up by Unruly Media, which calls itself "a global platform for social video advertising."
Some doubted the shot's authenticity and a coy Federer stonewalled all queries, insisting a magician never reveals his tricks.
Maria Sharapova, Li Na and Ana Ivanovic also make it on to the male-dominated list which has Serbian showman Novak Djokovic making a couple of appearances, playing tennis on wings of a flying plane on one occasion.
Briton Andy Murray also features in two commercials that make the top 20 list.
(Reporting by Amlan Chakraborty in New Delhi; edited by Alastair Himmer)